KARMIC Cold Pressed Juice creates natural and healthy juices from raw fruits and vegetables. Their mission is to provide the best quality cold pressed juices possible and uphold the integrity of all raw ingredients as close to their natural state. Vunderbar Studio was given the opportunity to design their identity, which consisted of the logo as well as packaging design. Their aim was to depict the KARMIC lifestyle in the overall branding – fun, health and simplicity.
The branding concept centered around the three key words that define a ‘KARMIC lifestyle’. Through these words, we designed a text based logo which is easy to transfer onto different packaging as well as other promotional items. Labels were designed for all cold pressed juice bottles and soup jars.